Call of Duty Online: Exclusive for the Chinese Market
Created: 2012-07-05 11:17 EST
U.S.-based game publisher Activision Blizzard announced a unique version of "Call of Duty" for the Chinese market on Tuesday.
Named “Call of Duty Online”, the first-person shooter will be free to download and play, but with a catch: to get better items or more features, players will have to buy them from the in-game shop.
This “freemium” business model is designed to address the growing concern of piracy in China.
Rather than making a profit from selling copies of the game, Activision Blizzard will generate revenue by encouraging players to purchase in-game weapons and gear.
“Call of Duty Online” will feature an all-new storyline, as well as new maps, game-modes, and items.
The game has been in development for two years, and is specifically designed for Chinese gamers.
Activision Blizzard has partnered with Chinese internet service provider Tencent to distribute the game across the Chinese market.
They are currently working on getting the game approved by Chinese video game regulators.