Olympic Winners Looking to Cash In

Jessica Ennis - gold medal             
Greg Rutherford - gold medal             
Laura Trott- two gold medals.             

The young athletes adding to Britain's medal tally are being hurtled into the media spotlight.             

Cashing in on that is an opportunity and a challenge as former tennis gold medal winner Boris Becker knows only too well.             

He's recently had to deny rumours of hardship but admits he has made his success pay.   
         
[Boris Becker, Tennis Player]:      
"Most athletes realize that once the Olympic Games is over and you've done well, there is the possibility to actually be financially rewarded for it."
             
The youngest ever winner of Wimbledon and holder of six grand slams has been the face of several ad campaigns.

20 years after winning Olympic gold he's still making money from tennis - as an ambassador for Visit Britain and a professional public speaker.
            
For the stars of the 2012 Games getting the right deal is vital. 
           
Jonathan Marks represents a sporting hall of fame including cyclist Bradley Wiggins.             

He says the contracts offered after a big win should be treated with caution.             

[Jonathan Marks, Managing Director of MTC]:
"You may get judged very quickly by the wrong TV advert or the wrong campaign. And a lot of the good will you have built up on the field of play suddenly disappears because you are not looked at credibly."         
             
But with most track and field athletes not on fixed-term contracts, endorsement deals can make up the majority of their earnings.

[Jonathan Marks, Managing Director of MTC]:
"There have been plenty of gold medalists who have come out of an Olympic games and maybe in London who will say, look I've got this, this is what I have done, what now? And they have been disappointed or their expectations haven't been met."
            
But Team GB's current poster-girl Jessica Ennis is reportedly set to treble her annual earnings to at least 3 million pounds following her win in the Heptathlon.  
          
She was already one of the most endorsed athletes and says her contracts with companies such as Olay, are essential.